Australia's Magnification Specialists
We're an Australian-owned team that does one thing well: magnification. Magnifying glasses, microscopes, monoculars, and visual aids for people with low vision, macular degeneration, and sight loss.
This isn't a side category for us. It's the whole business.
Who We Are
Magnifying.com.au is owned and operated by Optica Life Accessories Limited (ABN 16 138 670 676), based in Melbourne, Australia. Our team has over 50 years of experience in the optical industry.
We know there's no one-size-fits-all when it comes to finding the right magnifier or microscope. You'll need to consider your task, your vision, your environment. That's where we come in. Whether you're an individual, hobbyist, professional, school, or business, we'll help you find the right fit.
Our Values
Friendly
We treat our customers and each other with warmth and a personal touch.
Honest
We are open and transparent. If something isn't right, we'll fix it.
Helpful
We go out of our way to provide suggestions and help whenever you need it.
Keep it simple
We make it easy to ask questions, learn about magnifiers, and find the right one for you.
Customer Feedback
Your feedback matters to us. We welcome your experiences and testimonials, and we use them to get better at what we do.
Contact Us
Have a question? We'd love to hear from you.
Phone: 1800 199 860
Email:
Customer Service: 8AM to 4PM Mon-Fri (AEST)